What Is Greenwashing? The tales of green public relations

Consumers are increasingly acting as activists demanding stronger corporate social responsibility from the companies they support according to  Brands & Stands report. Organisations are focusing on stakeholders rather than shareholders due to the importance of brand image, fostering positive word-of-mouth advertisement and avoiding a public backlash. For this reason organisations want to appeal to environmentally […]

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IKEA innovation

The first article of the series is found here. IKEA’s packaging innovation is a process one, the SC and product-design were adapted to the invention. There are three essential elements to innovation: concept, package and process (Zhang, 2017).  Zhang et al (2016) defines a capability as made of Resource + coordination + learning. The example […]

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While at university I studied Ikea’s supply chain. This series may be a denser read but very interesting. IKEA’s network is composed of more than 1,800 suppliers located in 50 countries (Lu, 2017). The IKEA’s code of conduct, between the company and its manufacturers, prevents unethical practices as child labour, or discrimination (IKEA, Planet and […]


Fast Fashion

The recent scandals of Pretty little things and Nasty gal’s parent company Boohoo.com , accused of slavery, shed some light on the fast fashion industry. A deeper understanding is necessary to make wiser consumer choices and pay for what your values support. For many the first exposure to fast fashion was the Rana plaza scandal, […]

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Minimizing food waste

Every time a product goes through a quality control, gets transported to a consumer not all the production will be accepted. For instance, you produce bolts and nuts for a manufacturing company. You have some waste yourself due to imperfect shapes, inventory mistakes and such then sell your “good” products. During the transport and the […]

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